It shows the following factors for each stage that are: This customer journey map template is a matrix chart with five columns representing the B2B customer journey stages: Awareness & Consideration, Decision, Onboarding, Post-Sales, and Renewal. After making a purchase, they keep in touch through events for making renewals in the future. In the B2B customer journey, professionals interact with the selling party and analyze the proposition in every aspect for instance, competitive analysis, price comparisons, feasibility analysis, and then carry out formal burying protocols that include meetings or training. As this type of sales is not concerned with the direct consumers, the customer journey is quite different. It can range from the exchange of raw materials to SaaS products. The B2B (business to business) selling involves selling products, services, or information between two companies. Prepare and present a comprehensive customer journey map with our B2B Customer Journey Map Powerpoint Template.